The Weeknd pop-up store at Musinsa Standard Hannam, Seoul, is a must-visit for any fan. Running from 30 September to 13 October, the store offers a range of exclusive merchandise, though it can get pretty crowded and some items sell out fast. Still, it’s a solid shopping experience that adds a unique vibe to your Seoul trip.
Where Music Meets Fashion: A Special Seoul Adventure
Seoul is always a hotspot for travellers who love K-Pop and fashion. But have you ever imagined "bumping into" an international superstar during your city tour? My recent trip to Seoul turned into an unexpected treasure hunt at The Weeknd’s pop-up store—an experience I didn't see coming!
As a huge fan, I didn't hesitate to rearrange my itinerary to visit the store on opening day. It wasn't just about shopping; it was an immersive experience and a core memory from my solo trip to South Korea.
The Weeknd Pop-up Store: Need-to-Knows
This pop-up was held at a trendy spot for Seoul’s youth: Musinsa Standard Hannam.
- Location: 2nd Floor, Musinsa Standard Hannam (255 Itaewon-ro, Yongsan-gu, Seoul). It's a major shopping complex right in the heart of the bustling Hannam neighbourhood.
- Dates: It ran for two weeks, from 30 September to 13 October. Short and sweet, but definitely long enough to stir up a frenzy among fans.
- Access: To keep things orderly, booking via KakaoTalk was mandatory. I was lucky enough to snag a slot during the second round of reservations.
Having this info beforehand made planning my travel and time management so much easier, ensuring I didn't miss out on this one-off event.
Opening Day: The Vibe Check
As expected, the opening day was buzzing with energy, but the staff managed the crowd impressively well.
Entry Process:
- Staff checked my booking details before entry.
- I was given a merch checklist and a pen to mark what I wanted, which saved a ton of time inside.
Inside the Store:
“Even on day one, some items were already ‘gone in a flash.’ You’d see red dots on the list indicating items were sold out. There wasn't much info on restocks, so if you see something you like, just grab it!”
The space wasn't huge, but it was well-laid out. One small drawback: there were no fitting rooms. Staff suggested wearing comfy clothes so you can easily try pieces on over your outfit right in the display area. Definitely a handy tip if you’re hitting up similar pop-ups.
Exclusive Merch and Price Guide
What makes a pop-up special is the exclusive gear you can't find anywhere else. The Weeknd’s collection had everything from small trinkets to premium fashion pieces.
- Album Keychains: 22,000 KRW. The 'After Hours' keychain sold out, but I managed to score the 'House of Balloons' version.
- Yohji Yamamoto x The Weeknd Hoodie: The most hyped item at 210,000 KRW. Heads up: these collab pieces usually have a boxy, oversized fit, so double-check your sizing.
- Other Goodies: There were plenty of tees, jerseys, leather jackets, caps, bandanas, and vests—all rocking the iconic XO logo and album-inspired designs.
Prices are on the higher side, as you'd expect from exclusive drops, but for fans, it’s all about owning a piece of the magic.
My Personal Haul and Thoughts
For me, this wasn't just about browsing; it was about taking home a souvenir. After some trial and error (thanks to the lack of fitting rooms), I picked up two items.
- My Stats: Female, 170cm, 54kg, usually wear a size 55, and love an oversized look.
- The Haul:
- Yohji Yamamoto x The Weeknd Hoodie (Size M): Even though it's an M, the oversized cut gives me that relaxed, slouchy look I love. The fabric is thick and the print quality is sharp—well worth the splurge.
- House of Balloons Keychain: A cute little piece with a lot of sentimental value, especially since the others sold out.
I spent 232,000 KRW in total. Walking away with exclusive Weeknd gear in the heart of Seoul—one of Asia’s fashion capitals—was a total win. It wasn't just shopping; it was diving deep into fan culture.
More Than Just Shopping
Visiting The Weeknd’s pop-up was a highlight of my trip. It showed me how pop culture and travel can blend perfectly. From booking on KakaoTalk to braving the queues, every bit of it became a great memory.
If you're a budget traveller who loves authentic experiences, don't hesitate to add pop-up stores or cultural events to your itinerary. You’ll be surprised by the cool stories and memories you’ll bring home!
Reference: https://blog.dulichdau.com/kinh-nghiem-du-lich-han-quoc/
