Why will the UA profession become the hottest job in Vietnam and SEA?
Today, I want to share a bit about the industry I'm pursuing – User Acquisition (UA). I hope this article helps you, especially newbies, get a clearer view of this industry.
If you're new to App Marketing, you might think UA is just simply "running ads to get installs". But when looking at the Vietnam and Southeast Asia (SEA) market, you'll realize an interesting fact:
UA is becoming one of the fastest-growing professions and this is the golden time to enter the industry.
- Vietnam and SEA: fertile land not fully exploited yet
Vietnam continuously ranks in the top of the world for app downloads and usage time. Young population, living on mobile, spending heavily on games – finance – entertainment.
This creates a huge market that any app wants to conquer.
But the paradox is: there are many users, but skilled UA talent is extremely scarce.
Businesses are willing to spend big just to find someone who can help them reach the right users. - But this is also a "red ocean" of competition
Over 5 million apps are competing for positions on the App Store and Google Play.
And only 1 in 1,000 apps truly stands out.
In this environment, businesses can't "throw money and hope for luck" like before.
They need someone who knows how to optimize every dollar spent, understands data, understands market behavior, and leads the entire user journey.
That is exactly the role of the UA Specialist becoming the core position in modern growth teams. - The UA profession shifts from "buying traffic" to "building long-term growth"
The harsh reality:
80% of users leave the app after just 3 days.
This makes businesses change their view of UA:
Modern UA no longer races for low CPI.
Modern UA is finding the right users with high LTV and bringing sustainable growth.
And that's why UA personnel with product thinking, data, and user behavior are becoming extremely valuable assets. - Privacy & AI make the UA profession "more valuable" than ever
When Apple and Google tighten data, businesses can't target as easily as before.
The UA profession therefore becomes harder and more valuable.
Businesses now need UA who can:
Analyze aggregate data
Use probabilistic models
Target by context
Operate AI to predict behavior and optimize creative
AI doesn't replace UA people.
AI makes those who know how to direct AI become many times more valuable. - Money is pouring into Vietnam – but talent hasn't caught up yet
The global User Acquisition market is projected to reach 45 billion USD by 2033.
APAC – especially Vietnam – is becoming a key region for finance, gaming, and e-commerce.
Many international businesses are entering Vietnam.
But local UA experts are extremely scarce.
This opens up huge opportunities for newcomers, as long as you learn in the right direction.
⭐ UA is no longer the "running ads" profession – UA is the growth-building profession
In a dynamic, competitive, and rapidly changing market like Vietnam/SEA:
UA Specialist is not just someone who spends money. UA Specialist is the architect of growth, combining data – behavior – creativity – AI to help apps survive and lead.
If you're a newbie, this is the ideal time to start before the market "saturates with talent".
I hope this article is useful 😊
#UserAcquisition
P/s: Quite good and heartfelt sharing so admin promotes it
Cre: Quyên Nguyễn Nhật Thảo
