Singapore Tourism Awards 2026: Nominations Now Open!
Exciting news for Singapore's tourism champions! Nominations for the Singapore Tourism Awards (STA) 2026 are officially open, celebrating those who deliver top-notch experiences and drive innovation in the sector.
What Are the Singapore Tourism Awards?
Organized by the Singapore Tourism Board (STB), these biennial awards spotlight individuals and organizations that excel in creating unforgettable visitor experiences and boosting enterprise excellence. They align with STB's Tourism 2040 strategy, honoring contributions that enhance Singapore's appeal as a premier destination.
Key Award Categories Open for Nominations
Out of 23 categories, 17 are available for public and business nominations. Here's a breakdown of the main groups:
- Experience Excellence: Recognizes businesses reimagining customer journeys, like outstanding hotels, tours, attractions, event venues, and MICE facilities that adapt to evolving needs with innovation and sustainability.
- Enterprise Excellence: Highlights operational brilliance and best practices.
- Customer Service Excellence: Celebrates exceptional service delivery.
Note: Top Awards are recognition-only and not open for nominations. Check the full list for specifics on eligibility, like tours from 2024-2025 or venues hosting business events.
How to Nominate and Deadline
Anyone from the public or businesses can submit nominations easily. Head over to go.gov.sg/sta2026-nominations right now—nominations close on January 9, 2026. Don't let this chance slip to honor the stars making #PassionMadePossible in Singapore's tourism scene!
Launched on October 14, 2025, these awards motivate the sector to raise competitiveness and service standards. Submit today and help celebrate excellence!
