Farewell to Taiwan's Highest Starbucks: A 20-Year Chapter Closes in Qingjing
After two decades of brewing and serving smiles, Taiwan's highest Starbucks, nestled in the breathtaking mountains of Nantou's Qingjing Farm, is preparing to bid farewell. The popular coffeehouse will permanently close its doors at the end of business hours this coming Monday.
A Mountain Gem's Last Pour
Opened in 2003, this unique Starbucks location has captivated visitors from its lofty perch at an altitude of 1,743 meters above sea level. Its remarkable elevation has consistently placed it among the world's highest Starbucks establishments, offering a truly memorable experience for its patrons.
Strategically located within the Mist Plaza shopping center, adjacent to the historic Qingjing Guest House, this branch has become a beloved landmark and a must-visit spot for anyone exploring the scenic beauty of the Qingjing area.
Shifting Tides in Tourist Footfalls
Recent reports suggest that a decline in tourist numbers may have played a significant role in the company's decision to cease operations. While Qingjing Farm once welcomed over a million visitors annually before the COVID-19 pandemic, post-pandemic recovery has seen visitor figures hover below that mark, with only 2022 surpassing 800,000, according to UDN.
The departure of Starbucks has understandably raised concerns among other local businesses regarding the farm's overall appeal as a tourist destination. However, Qingjing Farm has announced that the Taiwan Good Coffee Company is set to take over the space, promising to continue offering visitors high-quality coffee and tea selections.
