Vietnam Climbs into the Top 10 World’s Most Loved Destinations 2026
Vietnam has officially secured its spot in the Top 10 most loved countries globally for 2026, according to the prestigious Condé Nast Traveler Readers’ Choice Awards. With an impressive score of 92.99, this ranking highlights the growing global appeal of Vietnam’s stunning landscapes, rich cultural heritage, mouth-watering cuisine, and the legendary warmth of its people.
In the ever-evolving world of travel, prestigious awards serve as a gold standard for destinations. The 2026 Readers’ Choice Awards have provided a comprehensive look at the world’s favorite spots, offering endless inspiration for globetrotters and adventure seekers alike.
Vietnam's rise is truly remarkable. Achieving a score of 92.99, the country has cemented its status as a must-visit destination, reflecting both the tireless efforts of its tourism sector and its innate charm.
Top 20 Most Loved Countries in the World (2026)
Based on the real-world experiences and feedback from millions of travelers, here are the top 20 destinations for 2026:
- 1. Japan – 95.52
- 2. Italy – 94.80
- 3. Ireland – 94.15
- 4. Cambodia – 93.57
- 5. Spain – 93.37
- 6. Portugal – 93.36
- 7. France – 93.14
- 8. Greece – 93.12
- 9. Panama – 93.02
- 10. Vietnam – 92.99
- 11. South Korea – 92.98
- 12. Thailand – 92.89
- 13. Poland – 92.88
- 14. Norway – 92.44
- 15. Croatia – 92.40
- 16. Austria – 92.29
- 17. Switzerland – 92.14
- 18. Singapore – 92.11
- 19. Sweden – 92.07
- 20. Germany – 91.93
Vietnam’s Global Breakthrough: A Remarkable Top 10 Spot
Securing 10th place is a huge achievement. In a highly competitive tourism market, Vietnam stands tall alongside long-established powerhouses. It reflects a shift in what modern travelers want: authentic, unique, and culturally rich experiences.
Impressive Scores & Growing Appeal
A score of 92.99 speaks volumes. It shows that travelers are highly satisfied with everything—from the scenery and food to the service quality. Whether you're backpacking or enjoying a luxury getaway, Vietnam offers a connection to nature and people that is hard to find elsewhere.
From Landscapes to Culture
Vietnam is a mix of epic nature and history. Ha Long Bay’s limestone karsts, the caves of Phong Nha-Ke Bang, and the beautiful beaches of Da Nang and Phu Quoc are world-class. Meanwhile, heritage sites like Hoi An Ancient Town, the Hue Citadel, and the charming streets of Hanoi provide a deep dive into the country's past.
World-Class Street Food
You can’t talk about Vietnam without mentioning the food. Whether it's a steaming bowl of Pho, a crispy Banh Mi, or the iconic Vietnamese iced coffee, the street food culture is legendary. For many visitors, a trip to Vietnam is a culinary pilgrimage to find the most authentic flavors.
Safety & Hospitality
One of the key reasons Vietnam ranks so highly is its safety and the legendary hospitality of its locals. The genuine smiles and helpful nature of the Vietnamese people make travelers feel welcome, safe, and eager to return.
Global Travel Trends
From the seamless blend of tradition and modernity in Japan to the timeless appeal of Europe and the emerging beauty of Panama, the 2026 list highlights a diverse range of destinations that prioritize authentic experiences and quality service.
“When you step out of your comfort zone and explore a new culture, it’s not just a trip; it’s a life-changing journey.”
Vietnam’s position is a testament to its hard work and immense potential. If you're looking for a destination that offers a perfect mix of safety, beauty, and incredible food, Vietnam should definitely be at the top of your travel list.