USING HASHTAGS ON INSTAGRAM: FEWER, MORE ACCURATE, MORE EFFECTIVE
Below are some important principles for using hashtags more effectively on Instagram:
✅ 1. Prioritize quality over quantity
You should only use a maximum of 5 hashtags, focusing on hashtags directly related to your post content.
🎯 2. Hashtags must be closely tied to your content
Choose hashtags that accurately reflect the topic and field of the content you are sharing.
For example: if you are a content creator about beauty, use hashtags related to beauty, skincare, makeup to reach the right group of interested people.
🚫 3. Avoid generic, irrelevant hashtags
Popular but overly broad hashtags like #reels or #explore do not help your content display better on Explore as many people still think. On the contrary, they can even negatively affect post performance.
📌 4. Hashtags are a content positioning tool
Hashtags are not just to "increase reach," but also help Instagram understand what your content is about, thereby distributing your post to the right audience more accurately.
