Top Google Search Trends Across Southeast Asia in 2025 Revealed
Curious about what people across Southeast Asia are searching for on Google in 2025? Google's "Year in Search 2025" report unveils the most prominent keyword for each country, painting a vivid picture of shared interests and unique concerns throughout the region.
Leading Search Terms by Country in Southeast Asia
Here is the top searched keyword, event, or trending topic in each of the 11 Southeast Asian nations according to Google's 2025 data:
- Brunei: BruHealth – The national health app remains the top concern.
- Cambodia: Avian Influenza – Highlighting public health and food safety worries.
- Indonesia: Purbaya Yudhi Sadewa – A celebrity figure grabbing major public attention.
- Laos: Luang Prabang – The UNESCO heritage city continues to be a source of pride and interest.
- Malaysia: Gemini – Google's AI model dominating the tech conversation.
- Myanmar: Gold Price – Reflecting financial concerns amid economic fluctuations.
- Philippines: Gemini – AI is also the top tech trend here.
- Singapore: Gemini – As a regional tech powerhouse, AI trends attract strong attention.
- Thailand: Gemini – The Thai public actively explores AI advancements.
- Timor-Leste: Rabies – An important public health issue being widely researched.
- Vietnam: Northern Lottery – A cultural and entertainment phenomenon broadly followed.
The prevalence of "Gemini" searches in four countries—Malaysia, Philippines, Singapore, and Thailand—signals a robust surge in AI interest and adoption across Southeast Asia in 2025.
Three Major Trends Emerging From the Region's Search Patterns
1. The Age of AI is Here: The dominance of AI-related terms like "Gemini" reflects widespread regional curiosity about AI's impact on work, life, and entertainment.
2. Health Remains a Priority: From health monitoring apps in Brunei to concerns about avian influenza and rabies, public health is a common focus.
3. Unique National Stories:
- Culture and tourism pride, exemplified by Laos's interest in Luang Prabang.
- Financial awareness in Myanmar through gold pricing.
- Popular culture and entertainment in Indonesia and Vietnam.
- Public health urgency in Timor-Leste around rabies.
What Does This Mean for 2026?
These seemingly simple search keywords reflect much deeper realities and aspirations. Southeast Asia is embracing global technological trends like AI, prioritizing essential societal needs such as health and finance, and still cherishing its rich culture and local lifestyle. They offer a mirror into the evolving social consciousness and priorities shaping the region today.
Are you surprised by your country's top search trend? Share your thoughts and reflections below!
